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Medical Decision Making : an International Journal of the Society for Medical Decision Making|April 20, 2004
"Is 28% good or bad?" Evaluability and preference reversals in health care decisionsBrian J Zikmund-Fisher, Angela Fagerlin, Peter A UbelMedical Decision Making : an International Journal of the Society for Medical Decision Making|November 12, 2005
Cure me even if it kills me: preferences for invasive cancer treatmentAngela Fagerlin, Brian J Zikmund-Fisher, Peter A UbelJournal of Medical Ethics|May 2, 2008
The potential impact of decision role and patient age on end-of-life treatment decision makingB J Zikmund-Fisher, H P Lacey, A FagerlinJournal of Medical Internet Research|May 22, 2025
Patient Reactions to Artificial Intelligence-Clinician Discrepancies: Web-Based Randomized ExperimentFarrah Madanay, Laura S O'Donohue, Brian J Zikmund-FisherJournal of Community Genetics|February 13, 2013
Anticipating the arrival of low-penetrance genetic testing to primary care medicineBeth A Tarini, Nicole Exe, Brian J Zikmund-FisherCancer|November 18, 2008
Improving understanding of adjuvant therapy options by using simpler risk graphicsBrian J Zikmund-Fisher, Angela Fagerlin, Peter A UbelMedical Decision Making : an International Journal of the Society for Medical Decision Making|April 9, 2010
A demonstration of ''less can be more'' in risk graphicsBrian J Zikmund-Fisher, Angela Fagerlin, Peter A UbelJournal of the National Cancer Institute|September 21, 2011
Helping patients decide: ten steps to better risk communicationAngela Fagerlin, Brian J Zikmund-Fisher, Peter A UbelPatient Education and Counseling|September 6, 2011
Disparities in patient reports of communications to inform decision making in the DECISIONS surveyBrian J Zikmund-Fisher, Mick P Couper, Angela FagerlinVaccine|November 8, 2016
Parental weighting of seizure risks vs. fever risks in vaccination tradeoff decisionsBrian J Zikmund-Fisher, Eve Wittenberg, Tracy A LieuPageof 22