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Research in Social & Administrative Pharmacy : RSAP|August 29, 2017
Serious and actionable risks, plus disclosure: Investigating an alternative approach for presenting risk information in prescription drug television advertisementsKevin R Betts, Vanessa Boudewyns, Kathryn J Aikin, et al.Patient Education and Counseling|November 22, 2015
Communicating efficacy information based on composite scores in direct-to-consumer prescription drug advertisingPamela A Williams, Amie C O'Donoghue, Helen W Sullivan, et al.Journal of Health Communication|July 15, 2016
Consumers' Understanding of FDA Approval Requirements and Composite Scores in Direct-to-Consumer Prescription Drug Print AdsAmie C O'Donoghue, Helen W Sullivan, Pamela A Williams, et al.Therapeutic Innovation & Regulatory Science|September 28, 2024
Experimental Study of the Promotional Implications of Proprietary Prescription Drug NamesSusana Peinado, Amie C O'Donoghue, Kevin R Betts, et al.Research in Social & Administrative Pharmacy : RSAP|May 15, 2016
Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delayKathryn J Aikin, Brian G Southwell, Ryan S Paquin, et al.Journal of Health Communication|April 30, 2019
Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad EffectsKevin R Betts, Kathryn J Aikin, Bridget J Kelly, et al.Pageof 3