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Health Communication|April 28, 2021
A Reasoned Action Approach to Depression Help-Seeking Messaging for College Students: Implications of Cognitive Biases in DepressionMarco Yzer, Hannah Kinzer, Molly MaloneHealth Communication|December 4, 2014
On the conceptual ambiguity surrounding perceived message effectivenessMarco Yzer, Susan LoRusso, Rebekah H NaglerMedical Decision Making : an International Journal of the Society for Medical Decision Making|November 19, 2008
A reasoned action approach to health promotionMartin FishbeinPreventive Medicine Reports|January 3, 2022
Effects of culturally tailored smoking prevention and cessation messages on urban American Indian youthMarco Yzer, Kristine Rhodes, Rebekah H Nagler, et al.Health Communication|November 29, 2018
Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-AnalysisSeth M Noar, Joshua Barker, Trevor Bell, et al.AIDS and Behavior|April 17, 2009
Differentiating between precursor and control variables when analyzing reasoned action theoriesMichael Hennessy, Amy Bleakley, Martin Fishbein, et al.Psychology, Health & Medicine|February 24, 2026
Help-seeking outcome expectations and intentions among people with varying depression severity: results from a two-study projectMichael Bard-Henke, Yuming Fang, Eliza Scholl, et al.Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association|July 22, 2004
Questions raised by a reasoned action approach: comment on Ogden (2003)Icek Ajzen, Martin FishbeinJournal of Health Psychology|December 4, 2004
Theory-based behavior change interventions: comments on Hobbis and SuttonMartin Fishbein, Icek AjzenPsychology, Health & Medicine|February 24, 2009
Predicting intentions to engage in cancer prevention and detection behaviors: examining differences between Black and White adultsAaron Smith-McLallen, Martin FishbeinPageof 14