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Health Promotion Practice|July 15, 2017
College Students' Responses to Emotional Anti-Alcohol Abuse Media Messages: Should We Scare or Amuse Them?Moon J LeeHealth Communication|December 15, 2010
The effects of self-efficacy statements in humorous anti-alcohol abuse messages targeting college students: who is in charge?Moon J LeeThe Journal of Psychology|April 1, 2011
Fear versus humor: the impact of sensation seeking on physiological, cognitive, and emotional responses to antialcohol abuse messagesMoon J Lee, Mija ShinHealth Promotion Practice|November 26, 2016
Circulating Humorous Antitobacco Videos on Social MediaMoon J Lee, Fannin ChenHealth Promotion Practice|January 29, 2017
Promoting HPV Vaccination Online: Message Design and Media ChoiceMoon J Lee, Jieun ChoAmerican Journal of Health Promotion : AJHP|September 27, 2017
Designing Skin Cancer Prevention Messages: Should We Emphasize Gains or Losses? Message Framing, Risk Type, and Prior ExperienceMoon J Lee, Hannah KangHealth Communication|September 28, 2017
Designing Anti-Binge Drinking Prevention Messages: Message Framing vs. Evidence TypeHannah Kang, Moon J LeeJournal of Health Communication|April 30, 2016
Portrayals of Eating and Drinking in Popular American TV Programs: A Comparison of Scripted and Unscripted ShowsMoon J Lee, Lauren GispanskiHealth Communication|December 2, 2006
Effective message design targeting college students for the prevention of binge-drinking: basing design on rebellious risk-taking tendencyMoon J Lee, Shannon L BichardThe Journal of Psychology|April 23, 2015
Do Online Comments Influence the Public's Attitudes Toward an Organization? Effects of Online Comments Based on Individuals' Prior AttitudesKang Hoon Sung, Moon J LeePageof 3