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Psychological Science|February 20, 2014
Evil genius? How dishonesty can lead to greater creativityFrancesca Gino, Scott S WiltermuthJournal of Personality and Social Psychology|November 28, 2012
"I'll have one of each": how separating rewards into (meaningless) categories increases motivationScott S Wiltermuth, Francesca GinoJournal of Personality and Social Psychology|August 19, 2014
"I'd only let you down": Guilt proneness and the avoidance of harmful interdependenceScott S Wiltermuth, Taya R CohenThe Journal of Applied Psychology|January 20, 2011
Too much information: the perils of nondiagnostic information in negotiationsScott S Wiltermuth, Margaret A NealeCognitive Science|May 19, 2011
The repetition-break plot structure: a cognitive influence on selection in the marketplace of ideasJeffrey Loewenstein, Chip HeathThe British Journal of Social Psychology|December 17, 2004
The Mozart effect: tracking the evolution of a scientific legendAdrian Bangerter, Chip HeathJournal of Personality and Social Psychology|August 30, 2008
Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastesJonah Berger, Chip HeathJournal of Personality and Social Psychology|August 30, 2019
The social costs of forgiving following multiple-victim transgressionsMedha Raj, Scott S Wiltermuth, Gabrielle S AdamsCognitive Science|June 28, 2011
Idea habitats: how the prevalence of environmental cues influences the success of ideasJonah A Berger, Chip HeathPageof 2