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Harvard Business Review|June 12, 2008
How to sell services more profitablyWerner Reinartz, Wolfgang Ulaga
Harvard Business Review|July 27, 2002
The mismanagement of customer loyaltyWerner Reinartz, V Kumar
Harvard Business Review|March 7, 2006
Knowing what to sell, when, and to whomV Kumar, Rajkumar Venkatesan, Werner Reinartz
Harvard Business Review|July 10, 2004
Getting the most out of all your customersJacquelyn S Thomas, Werner Reinartz, V Kumar
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