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Communication Methods and Measures|January 9, 2015
A Measure of Perceived Argument Strength: Reliability and ValidityXiaoquan Zhao, Andrew Strasser, Joseph N Cappella, et al.Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco|February 28, 2009
Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomesAndrew A Strasser, Joseph N Cappella, Christopher Jepson, et al.Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco|February 27, 2010
Nicotine vaccines: will smokers take a shot at quitting?Amy E Leader, Caryn Lerman, Joseph N CappellaLDI Issue Brief|February 17, 2007
Lower nicotine cigarettes may not lower harmAndrew A Strasser, Caryn Lerman, Joseph N CappellaNicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco|February 19, 2011
Smoking cues, argument strength, and perceived effectiveness of antismoking PSAsSungkyoung Lee, Joseph N Cappella, Caryn Lerman, et al.Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco|September 6, 2012
Effects of smoking cues and argument strength of antismoking advertisements on former smokers' self-efficacy, attitude, and intention to refrain from smokingSungkyoung Lee, Joseph N Cappella, Caryn Lerman, et al.Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco|March 3, 2009
The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactionsYahui Kang, Joseph N Cappella, Andrew A Strasser, et al.Health Communication|September 8, 2009
The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectivenessYahui Kang, Joseph N Cappella, Martin FishbeinThe Journal of Communication|June 28, 2012
Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit SmokingHyun Suk Kim, Cabral A Bigman, Amy E Leader, et al.Drug and Alcohol Dependence|June 8, 2013
No untoward effects of smoking cues in anti-smoking public service announcementsMary Falcone, Caryn Lerman, Joseph N Cappella, et al.Pageof 47