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Harvard Business Review|November 18, 2008
Teaming up to crack innovation and enterprise integrationJames I Cash, Michael J Earl, Robert MorisonHarvard Business Review|November 18, 2008
What is a free customer worth? Armchair calculations of nonpaying customers' value can lead to flawed strategiesSunil Gupta, Carl F MelaHarvard Business Review|May 15, 2007
Strategies to crack well-guarded marketsDavid J Bryce, Jeffrey H DyerHarvard Business Review|May 15, 2007
The value captor's process: getting the most out of your new business venturesRita Gunther McGrath, Thomas KeilHarvard Business Review|July 24, 2007
To succeed in the long-term, focus on the middle-termGeoffrey A MooreHarvard Business Review|July 24, 2007
If brands are built over years, why are they managed over quarters?Leonard M Lodish, Carl F MelaPageof 118