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Health Marketing Quarterly|October 27, 2016
Patients' preferences for family medicine physicians' video biographiesEvan K PerraultHealth Marketing Quarterly|November 15, 2016
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offersKathryn J Aikin, Helen W Sullivan, Amie C O'Donoghue, et al.Health Marketing Quarterly|November 15, 2016
Health information seeking on the Internet: The role of involvement in searching for and assessing online health informationSun-Young Park, Eun GoHealth Marketing Quarterly|November 12, 2003
Patient satisfaction and referral intention: effect of patient-physician match on ethnic origin and cultural similarityXiaohua Lin, Jian GuanHealth Marketing Quarterly|March 17, 2004
Cost-effective advertising through TV and newspaper "banner" adsWilliam R Gombeski, Jan Taylor, Katie Krauss, et al.Health Marketing Quarterly|February 1, 2003
Changing drivers' intentions and behaviours using fear-based driver fatigue advertisementsRichard Tay, Barry WatsonHealth Marketing Quarterly|May 18, 2004
To treat or not to treat: evidence for "treatment bias" when consumers evaluate physiciansManuel C F Pontes, Nancy M H PontesHealth Marketing Quarterly|March 13, 2014
Hospital affiliations, co-branding, and consumer impactWilliam R Gombeski, Joe O Claypool, Michael Karpf, et al.Health Marketing Quarterly|August 22, 2012
Patient satisfaction and organizational impact: a hierarchical linear modeling approachKoichiro Otani, B Joon Kim, Brian Waterman, et al.Health Marketing Quarterly|July 24, 2004
Internet use by physicians and its impact on medical practice-an exploratory studyIk-Whan G Kwon, Henry Yu XiePageof 79