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Health Marketing Quarterly|May 24, 2013
Medical textiles that suit the user: predicting health care workers' preference for disposable versus reusable surgical gownsJoanne Brasch, Margaret Rucker, Carrie HaiseHealth Marketing Quarterly|August 9, 2013
Getting the focus right: New Zealand baby boomers and advertisements for glassesMary FitzPatrick, Chloe King, Janet DaveyHealth Marketing Quarterly|December 6, 2012
The effects of message framing and risk perceptions for HPV vaccine campaigns: focus on the role of regulatory fitSun-Young ParkHealth Marketing Quarterly|June 9, 2012
The impact of health-care service guarantees on consumer decision-making: an experimental investigationPamela A Kennett-Hensel, Kyeong Sam Min, Jeff W TottenHealth Marketing Quarterly|November 17, 2009
Direct-to-consumer advertising in black and white: racial differences in placement patterns of print advertisements for health products and messagesLaVera M Crawley, Lisa Hisaw, Judy IllesHealth Marketing Quarterly|November 17, 2009
Representation of African Americans in direct-to-consumer pharmaceutical commercials: a content analysis with implications for health disparitiesJennifer Gerard Ball, Angie Liang, Wei-Na LeeHealth Marketing Quarterly|November 8, 2019
A content analysis of the promotional strategies employed by e-cigarette brands on TwitterJordan M Alpert, Alyssa Jaisle, Huan ChenHealth Marketing Quarterly|January 14, 2020
Are hospital ratings systems transparent? An examination of Consumer Reports and the Leapfrog Hospital Safety GradeDeidre L Popovich, Timothy J Vogus, Dawn Iacobucci, et al.Health Marketing Quarterly|February 4, 2020
The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviorsGeorge Pettinico, Kathleen DebevecHealth Marketing Quarterly|June 27, 2022
From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selectionAmanda S BradshawPageof 79