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Health Marketing Quarterly|November 28, 2017
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertisingKristen Kiernicki, Donald W HelmeHealth Marketing Quarterly|April 24, 2002
Improving knowledge of strategic goals and the impact on organizational commitmentV Enriquez, J McBride, L PaxtonHealth Marketing Quarterly|April 24, 2002
AIDS public service announcements: effects of fear and repetition on predictors of condom useD Treise, M F WeigoldHealth Marketing Quarterly|April 24, 2002
Physicians' and consumers' conflicting attitudes toward health care advertisingF B Krohn, C FlynnHealth Marketing Quarterly|March 10, 2015
Regulatory fit effects on children's responses to healthy eating promotion: an experiment testing message and celebrity fitBenjamin Ka Lun ChengHealth Marketing Quarterly|March 10, 2015
The effect of altruism on the spending behavior of elderly caregivers of family members with HIV/AIDS in South African townshipsBruce R Klemz, Christo Boshoff, Noxolo-Eileen Mazibuko, et al.Health Marketing Quarterly|May 17, 2023
The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impactJoy Parkinson, Kristen Clark, Tegan McIntoshHealth Marketing Quarterly|May 19, 2020
The impact of connected health technologies on the quality of service delivered by home care companies: Focus on trust and social presenceReza Etemad-Sajadi, Gil Gomes Dos SantosHealth Marketing Quarterly|May 18, 2025
Zero-alcohol beverage aisle placement and social norms around alcohol: A cultural perspective from Aotearoa New ZealandAnn-Marie Kennedy, Andrew Vonasch, Girish Prayag, et al.Health Marketing Quarterly|February 12, 2026
Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) frameworkKatherine Parsons, Simon Payne, Joanne Wallace, et al.Pageof 79