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Journal of Health Care Marketing|August 8, 1986
Predictors of patient satisfaction in a health maintenance organizationJ E Fincham, A I WertheimerJournal of Health Care Marketing|November 6, 1986
Does anyone understand HMO advertising?J M BisingerJournal of Health Care Marketing|August 8, 1987
Estimating market boundaries for health care facilities and servicesT K Massey, F W BlakeJournal of Health Care Marketing|February 8, 1990
Using condoms in the age of AIDS: a phenomenological study with marketing implicationsR P Hill, D L StephensJournal of Health Care Marketing|February 8, 1990
Ethics in health care marketing: the Twin Cities perspectiveL SodergrenJournal of Health Care Marketing|January 3, 1995
Personal value structures and AIDS prevention. Are safe-sex messages reaching high risk groups or merely preaching to the converted?R P Bush, D J Ortinau, A J BushJournal of Health Care Marketing|January 3, 1995
How consumers choose health insuranceG Chakraborty, R Ettenson, G GaethJournal of Health Care Marketing|January 3, 1995
Convenience or calamity? Pharmaceutical study explores the effects of sample frame error on research resultsK E Fish, J H Barnes, B F BanahanJournal of Health Care Marketing|November 4, 1992
Physician information acquisition and believability. A field experiment on source and type of informationR F Beltramini, A K SirsiPageof 28