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Journal of Health Care Marketing|August 7, 1988
Relationship marketing for health care providersT PaulJournal of Health Care Marketing|August 7, 1989
Medical care in the discount aisleR Contreras, B Greenspan, R C LeventhalJournal of Health Care Marketing|November 5, 1989
Listening to the consumer: implications of a statewide study of North CaroliniansJ R GallagherJournal of Health Care Marketing|January 6, 1984
Integrating a consumer orientation into the planning of HMO programs: an application of conjoint segmentationI P Akaah, R C BechererJournal of Health Care Marketing|November 5, 1988
Implications of prospective payment under DRGs for hospital marketingS Folland, J T Ziegenfuss, P ChaoJournal of Health Care Marketing|February 8, 1992
Measuring product meaning for prescribed medication using a means-end chain modelW R Doucette, J B WiederholtJournal of Health Care Marketing|November 4, 1992
Do patient perceptions of quality relate to hospital financial performance?E C Nelson, R T Rust, A Zahorik, et al.Journal of Health Care Marketing|November 4, 1992
Information content of dentists' Yellow Pages advertisingC M Fisher, R W ColemanJournal of Health Care Marketing|May 9, 1990
Consumer evaluation of the quality of hospital services from an economics of information perspectiveJ Lynch, D SchulerPageof 28