Related Experiment Video
Updated: Jul 30, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Integrating a consumer orientation into the planning of HMO programs: an application of conjoint segmentation
Abstract:
Despite legislative support and considerable publicity, the predicted boom in health maintenance organizations (HMOs) has not materialized. This has been due, in part, to an absence of marketing-oriented planning in designing such programs. This paper presents a consumer-oriented approach utilizing conjoint segmentation methodology which can be used to develop HMO plans that stand a better chance of consumer acceptance and marketing success.
Related Concept Videos
Introduction To Health Care Delivery System
The Institute of Medicine (IOM) advocates for a patient-centered, effective, safe, timely, equitable, and effective healthcare system. The National Priorities...
Methods Of Healthcare Delivery System
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is limited...
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Integrated Healthcare System
Documentation in Long-Term and Home Healthcare Setting
Long-Term Care Facilities
Applications of Integration to Find Consumer Surplus

