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Journal of Health Care Marketing|August 7, 1990
The growing threat of AIDS: how marketers must respondG W Boller, A J BushJournal of Health Care Marketing|November 5, 1990
Developing supplemental activities for primary health care maternity servicesE PanitzJournal of Health Care Marketing|February 8, 1991
The importance of internal marketing: the case of geriatric servicesR K Thomas, E Farmer, B WallaceJournal of Health Care Marketing|August 7, 1991
Personal selling in health care organizations: a status reportM R Bowers, T L PowersJournal of Health Care Marketing|August 7, 1991
Marketing the concept of becoming a potential organ donorR L HortonJournal of Health Care Marketing|February 8, 1992
Retail versus private dental practices: do the patients differ?R P Bush, P S NitseJournal of Health Care Marketing|December 4, 1993
Measuring physician attitudes of service qualityS W Walbridge, L M DeleneJournal of Health Care Marketing|February 2, 1994
Does marketing relate to hospital profitability?D R McDermott, F J Franzak, M W LittleJournal of Health Care Marketing|August 6, 1992
Adaptation and customer expectations of health care optionsF W Gilbert, J R Lumpkin, R P DantJournal of Health Care Marketing|May 10, 1986
The ideal physician: implications for contemporary hospital marketingD S Gochman, G J Stukenborg, A FelerPageof 28