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Journal of Health Care Marketing|May 9, 1990
Using a patient survey for marketing a professional health care practiceR J Solomon
Journal of Health Care Marketing|May 9, 1990
Creating patient satisfaction and loyaltyT A Fisk, C J Brown, K G Cannizzaro, et al.
Journal of Health Care Marketing|May 9, 1990
Developing integrated referral channels for cardiology servicesC B Spraberry
Journal of Health Care Marketing|May 9, 1990
Primary care referral management: a marketing strategy for hospitalsA D Bender, S S Geoghegan, S H Lundquist, et al.
Journal of Health Care Marketing|February 8, 1990
Developing referral systems: a key to survivalR D'Amaro, S K Pahwa
Journal of Health Care Marketing|May 9, 1990
Corporate buying of health care plans: a framework for marketing theory and practiceL J Lindenmuth, P C Burger
Journal of Health Care Marketing|November 5, 1990
Employee wellness programs: a strategy for increasing participationJ W Busbin, D P Campbell
Journal of Health Care Marketing|November 5, 1990
Hospital advertising: does it influence consumers?C M Fisher, C J Anderson
Journal of Health Care Marketing|November 5, 1990
Influencing decision-making of referring physiciansW R Gombeski, P A Carroll, J A Lester
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