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Journal of Health Care Marketing|February 9, 1987
Organization culture and the marketing concept: diagnostic keys for hospitalsD R Arnold, L M Capella, D A SumrallJournal of Health Care Marketing|February 9, 1987
An exploratory analysis of consumer recognition of direct-to-consumer advertising of prescription medicationsM Perri, A A NelsonJournal of Health Care Marketing|May 10, 1987
Hospital challenge: using change theory and processes to adopt and implement the marketing conceptD R Arnold, L M Capella, D A SumrallJournal of Health Care Marketing|May 10, 1987
Hospital-based home health care programs: a descriptive studyL S Nelson, J Rustia, D M KatenJournal of Health Care Marketing|May 10, 1987
A marketing orientation to modeling the hospital-supplier interface: a probabilistic approachN K MalhotraJournal of Health Care Marketing|March 6, 1986
Physicians and advertisingB H Allen, R A Wright, L E RahoJournal of Health Care Marketing|November 6, 1986
Physician acquisition of prescription drug informationK R Evans, R F BeltraminiJournal of Health Care Marketing|August 8, 1987
Developing and operationalizing a product/service classification system for health care providersJ C HaferJournal of Health Care Marketing|August 8, 1987
Understanding the relational impact of the health care marketing exchange: a review of the social implications of therapeutic communicator styleB C JohnsonJournal of Health Care Marketing|August 8, 1987
Physician marketing in the restructured medical services fieldD C Van Doren, L W SmithPageof 28