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Journal of Health Care Marketing|January 6, 1984
Patient ties to ambulatory care providers: the concept of provider loyaltyP O KingstromJournal of Health Care Marketing|February 8, 1989
Pricing and performance in health maintenance organizations: a strategic management perspectiveJ S Conant, M P Mokwa, J J BurnettJournal of Health Care Marketing|December 4, 1993
Religious affiliations and consumer behavior: an examination of hospitalsS S AndeleebJournal of Health Care Marketing|January 3, 1996
Direct-to-consumer advertising of prescription drugsJ R Williams, P J HenselJournal of Health Care Marketing|January 3, 1996
Patient satisfaction or acquiescence? Comparing mail and telephone survey resultsM F HallJournal of Health Care Marketing|March 4, 1995
Influencing physician referralsM R Bowers, J E Swan, J A TaylorJournal of Health Care Marketing|February 2, 1996
Complaint intensity and health care servicesA L DolinskyJournal of Health Care Marketing|March 6, 1984
Stochastic modeling of consumer preferences for health care institutionsN K MalhotraJournal of Health Care Marketing|December 6, 1984
Awareness by consumers and the adoption of a new service: an HMO exampleM J Griffith, J A WellsJournal of Health Care Marketing|August 7, 1991
Issues in the practice of cosmetic surgery: consumers' use of information and perceptions of service qualityE Babakus, S J Remington, G H Lucas, et al.Pageof 28