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Journal of Health Care Marketing|January 2, 1997
Identifying new patient prospects: efficacy of usage segmentation. For some health care services, usage-based segmentation schemes can be wasteful and ineffectiveD Sarel, H MarmorsteinJournal of Health Care Marketing|March 3, 1996
Patient expectations of dental services. Image affects expectations, and expectations affect perceived service qualityK E Clow, A K Fischer, D O'BryanJournal of Health Care Marketing|March 3, 1996
Satisfaction with medical care. It's easier to please patients than their family members and friendsS Strasser, S Schweikhart, G E Welch, et al.Journal of Health Care Marketing|December 4, 1994
Auditing the health care enterprise. Evaluation research can improve strategic planning and implementation in hospitalsA G Woodside, P MontelepreJournal of Health Care Marketing|August 7, 1989
Communicating with the elderly consumer: the growing health care challengeH E Spotts, C D ScheweJournal of Health Care Marketing|August 7, 1989
Segmenting hospitals for improved management strategyN K MalhotraJournal of Health Care Marketing|November 5, 1991
The silent customers: measuring customer satisfaction in nursing homesI K Kleinsorge, H F KoenigJournal of Health Care Marketing|May 8, 1992
Using promotion to increase dental practicesG M Pickett, S J Grove, R RatcliffJournal of Health Care Marketing|May 8, 1992
Selection of licensing candidates in the pharmaceutical industry: an application of the analytic hierarchy processM E Ross, R L NydickJournal of Health Care Marketing|August 7, 1990
Variables affecting pharmacists' willingness to accept third-party prescription contracts: a conjoint analysisS L Szeinbach, H L Mason, S N Schondelmeyer, et al.Pageof 28