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Related Experiment Videos

Using promotion to increase dental practices.

G M Pickett1, S J Grove, R Ratcliff

  • 1Clemson University.

Journal of Health Care Marketing
|May 8, 1992
PubMed
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Dental professionals use various promotional tools, but only publicity significantly boosts patient contact. This study highlights the impact of specific marketing strategies on dental practice growth.

Area of Science:

  • Dental Practice Management
  • Healthcare Marketing
  • Professional Services Promotion

Background:

  • Professional service providers, including dentists, are increasingly adopting promotional activities to enhance business and competitiveness.
  • The 1990s saw a rise in marketing experimentation within the dental profession.

Purpose of the Study:

  • To identify the incidence and impact of promotional tool usage among dental professionals nationwide.
  • To specifically examine the effect of different promotional tools on dentists' patient contact activity.

Main Methods:

  • A nationwide survey was conducted among dentists.
  • Data collected focused on the types of promotional tools used and their perceived impact on practice activity.

Main Results:

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  • Dentists utilize a diverse range of promotional tools in their practices.
  • The general perception of promotional activities among dentists is largely acceptable.
  • A significant increase in patient contact activity was reported exclusively by dentists using publicity as their sole promotional method.

Conclusions:

  • While many promotional tools are employed, publicity emerges as a uniquely effective strategy for enhancing patient engagement in dental practices.
  • The findings suggest a targeted approach to marketing may yield better results than a broad application of various promotional tools.