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Journal of Health Care Marketing|February 8, 1992
Patient education: a potential marketing tool for the private physicianD C Van Doren, K M BlankJournal of Health Care Marketing|November 4, 1992
Appointment breaking: causes and solutionsA G Bean, J TalagaJournal of Health Care Marketing|November 4, 1992
Hospital image: a correspondence analysis approachR Javalgi, T Whipple, M McManamon, et al.Journal of Health Care Marketing|November 4, 1992
Locating MRIs through marginal analysisC B Colburn, M S LaTour, K JohnsonJournal of Health Care Marketing|February 9, 1988
Customer awareness and preferences toward competing hospital servicesA Woodside, R ShinnJournal of Health Care Marketing|February 9, 1988
The Amherst study of hospital marketing practicesS A Robbins, C M Kane, D J SullivanJournal of Health Care Marketing|May 9, 1988
Determinant attributes in formulation of attitudes toward four health care systemsJ S Lim, R ZalloccoJournal of Health Care Marketing|May 9, 1988
Alternative growth opportunities for contraceptive social marketing programsA R AndreasenJournal of Health Care Marketing|August 7, 1989
The inpatient value of an occupational health programJ H Scharf, B ZitomerPageof 28