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Journal of Health Care Marketing|August 7, 1989
Advertising's impact on calls to a women's healthlineL G Jasper, E L TerwilligerJournal of Health Care Marketing|November 5, 1989
Telephoned appointment-scheduling by a physician's office: does it work?B D GelbJournal of Health Care Marketing|August 7, 1989
Psychiatric DRGs: more risk for hospitals?C M Ehrman, G Funk, J CavanaughJournal of Health Care Marketing|August 8, 1986
Marketing Medicaid drugs: an analysis of cost factorsS A Simmons, B C Payne, M C SmithJournal of Health Care Marketing|February 9, 1988
Evaluation of health care service diversification options in health care institutions and programs by portfolio analysis: a marketing approachL R Walker, M D RoskoJournal of Health Care Marketing|December 6, 1984
The wellness movement: imperatives for health care marketersP H BlochJournal of Health Care Marketing|February 2, 1994
How physicians make referralsR Javalgi, W B Joseph, W R Gombeski, et al.Journal of Health Care Marketing|February 8, 1991
Strategic market planning in hospitals: is it done? Does it work?R L Zallocco, W B JosephJournal of Health Care Marketing|February 8, 1991
Overnight assessment of marketing crisesW R Gombeski, J R Day, L HanacekJournal of Health Care Marketing|May 9, 1991
Creating customer-oriented employees: the case in home health careK D Hoffman, T N IngramPageof 28