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Journal of Hospital Marketing|December 9, 1993
Marketing to rural seniors: opportunities for the service sectorR A Hamilton, L D SpillerJournal of Hospital Marketing|December 9, 1994
Health care in the future may be as close as your neighborhood retail store: the case of Mount Sinai Hospital, ChicagoB Greenspan, R C LeventhalJournal of Hospital Marketing|December 9, 1994
Revenue enhancement through total quality management/continuous quality improvement (TQM/CQI) in outpatient coding and billingR B Dwore, B P Murray, R J Parsons, et al.Journal of Hospital Marketing|December 10, 1989
Attributes and perceived benefits of women's health care servicesT L Powers, S P AndersonJournal of Hospital Marketing|December 10, 1989
HMOs and the small business marketG Silverstein, K FairmanJournal of Hospital Marketing|December 10, 1990
Is the hospital patient market receptive to incentives? Results of an attitude surveyK W Rothe, A M TurkomaniJournal of Hospital Marketing|December 9, 1995
Marketing nutrition services for the elderlyJ Militello, L J Coleman, E HaranJournal of Hospital Marketing|December 9, 1995
A new way of thinking: how managed care networks will affect physician and hospital marketing effortsM M Costello, D J WestJournal of Hospital Marketing|December 9, 1992
A modeling approach to hospital location for effective marketingS Cokelez, E PeacockPageof 17