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Journal of Hospital Marketing|December 8, 1997
Assessing physician/patient relationships in the presence of HIV/AIDS: an exploratory studyS A Taylor, C MadrigalJournal of Hospital Marketing|December 8, 1997
The number of times attended as a factor in the success of a comprehensive hospital-based approach to health promotionD M Anderson, M B Hampton, J A Blokhuis, et al.Journal of Hospital Marketing|December 10, 1990
Marketing parallax in health care industry: an empirical study of hospitalsG M Naidu, C L Narayana, G D PillariJournal of Hospital Marketing|December 9, 1992
Hospital successes and failures indicate change in hospital marketingR F Krampf, D W MillerJournal of Hospital Marketing|December 9, 1992
Nurse attendee purchasing patternsM D Weiss, K Savik, D K KjervikJournal of Hospital Marketing|December 9, 1992
Health care clusters in hospitals: the market audit and frameworks for planningT S Gruca, K M Kaltenbach, D NathJournal of Hospital Marketing|December 9, 1993
Survival tactics for managing the hospital marketing effortD L Schaupp, T G Ponzurick, F W SchauppJournal of Hospital Marketing|December 9, 1993
Obstacles to real strategic marketing in health care: an experiential frameworkJ ZajasJournal of Hospital Marketing|December 9, 1993
Marketing the mental health care hospital: identification of communication factorsG L Patzer, M Y RawwasJournal of Hospital Marketing|December 9, 1993
Hospital patient loyalty: causes and correlatesR S MacStravicPageof 17