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Journal of Hospital Marketing|December 10, 1989
Survey of physician attitudes towards available business servicesJ A Gallno, K C WilliamsJournal of Hospital Marketing|December 10, 1989
Marketing alternatives for hospitals to the nursing crisisR L Goldman, D P Bates, M Bradbury, et al.Journal of Hospital Marketing|December 10, 1989
Proficiency in personal selling: prescription for physician marketingM L FriedmanJournal of Hospital Marketing|December 10, 1989
The dilemma of the rural hospital: the case of Pinal General HospitalR Boissoneau, B M SchwahnJournal of Hospital Marketing|December 9, 1992
Ethics, profit and patients: when pharmaceutical companies sponsor medical meetingsL BartonJournal of Hospital Marketing|December 9, 1994
Hospital portrayal of seniors in newspaper advertisements: a content analysisR T Peterson, H KapoorJournal of Hospital Marketing|December 9, 1993
Making hospital advertisements more readable and more effectiveM M Costello, J A BednarzPageof 17