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Journal of Hospital Marketing|December 9, 1993
The changing face of consumption: the aging of the baby boomersR C LeventhalJournal of Hospital Marketing|December 10, 1989
Rural physicians' market share retentionR L Ludtke, J M Geller, J P HartJournal of Hospital Marketing|December 10, 1989
Intentions to join HMOs: perceived relative performance versus satisfaction/dissatisfactionA L Dolinsky, R K CaputoJournal of Hospital Marketing|December 10, 1989
Determinant of hospital marketing effectiveness: the importance of conflictJ L Bonnici, G PaviaJournal of Hospital Marketing|December 10, 1990
Hospital services as a tool in physician marketingA G Mainous, R L ShelbyJournal of Hospital Marketing|December 10, 1990
Health care advertising: comparing the attitudes of hospital administrators and consumersG E BurtonJournal of Hospital Marketing|December 10, 1990
Hospital CEOs' priorities and perceptions regarding industry issues and the Virginia Hospital Association's activitiesD R McDermott, E F Gerardo, D A Duguid, et al.Journal of Hospital Marketing|December 10, 1990
Marketing ambulatory services to the elderly: the special role of the physicianS T MooreJournal of Hospital Marketing|December 10, 1990
Wellness and prevention programs as internal marketing programs for hospitals: the current statusJ W Busbin, D R SelfJournal of Hospital Marketing|December 9, 1992
Using the critical incident survey to assess hospital service qualityB Longo, G Connor, T BarnhartPageof 17