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Wellness and prevention programs as internal marketing programs for hospitals: the current status.
1University of Southern Mississippi.
Journal of Hospital Marketing
|December 10, 1990
Summary
Hospitals may seem to lead in employee wellness programs but often lack strategic commitment. This study compares hospital initiatives to other industries, revealing gaps in their approach to healthcare cost reduction.
Area of Science:
- Health Services Management
- Healthcare Marketing
- Organizational Behavior
Background:
- Employee wellness programs show potential in mitigating the US healthcare cost crisis.
- Hospitals are uniquely positioned to lead in developing employee health and wellness initiatives.
- This study examines the extent of hospital leadership in employee wellness programs compared to other industries.
Purpose of the Study:
- To investigate the nature and extent of employee wellness leadership provided by hospitals.
- To compare hospital wellness program leadership against 900 other representative American companies and organizations.
- To identify potential shortcomings in hospital strategies and financial commitments for wellness program development.
Main Methods:
- Comparative analysis of employee wellness program offerings.
- Assessment of strategic reasoning and financial commitment behind wellness initiatives.
- Benchmarking hospital programs against a diverse sample of 900 organizations.
Main Results:
- Hospitals may offer a high volume of wellness services, creating an appearance of leadership.
- Analysis indicates potential deficiencies in the strategic rationale and financial investment for hospital-led wellness programs.
- Hospitals' leadership in wellness may be superficial compared to deeper commitments in other sectors.
Conclusions:
- While hospitals engage in employee wellness, their leadership may be limited by strategic and financial considerations.
- Further development is needed for hospitals to fully realize their potential in addressing healthcare costs through robust wellness programs.
- A gap exists between the perceived and actual leadership of hospitals in the burgeoning field of employee wellness marketing.
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