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Journal of Hospital Marketing|December 10, 1990
Wellness and prevention programs as internal marketing programs for hospitals: the current statusJ W Busbin, D R SelfHealth Marketing Quarterly|December 9, 1993
The utilization of employee wellness programs by government, business and industry: a strategic evaluationJ W Busbin, D R SelfHealth Marketing Quarterly|December 10, 1989
In search of the "well-being" company--1989D R Self, J W Busbin, B Sonner-FoxHealth Marketing Quarterly|December 10, 1989
Market evolutions in health care and the emergence of employee wellness as a new product categoryJ W BusbinJournal of Hospital Marketing|December 10, 1991
Employee decision making and the successful marketing of hospital wellness productsD P Campbell, J W BusbinJournal of Health Care Marketing|November 5, 1990
Employee wellness programs: a strategy for increasing participationJ W Busbin, D P CampbellHealth Marketing Quarterly|December 9, 1994
Variations in mature market consumer behavior within a health care product: implications for marketing strategyJ A Hopper, J W BusbinHealth Marketing Quarterly|December 11, 1987
A preferred provider organization (PPO) case study for mental health and substance abuseI Gomillion, D R SelfJournal of Hospital Marketing|August 1, 2000
A model of strategic marketing alliances for hospices: horizontal alliancesD R Self, B J StarnesPageof 2