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Journal of Hospital Marketing|December 9, 1995
Utilization of information sources by the elderly: an empirical investigationT L Powers, I F Trawick
Journal of Hospital Marketing|December 9, 1995
The status of marketing in the health care industry: perspectives of marketing practitionersF A Manu, P D Cooper, W Reinhart
Journal of Hospital Marketing|December 10, 1989
Assessing business leaders' perspectives on health care issuesD R McDermott, L H Brinkman
Journal of Hospital Marketing|December 10, 1989
Effects of changes in micro- and macro-environmental factors on the supply of hospitals servicesW W Kassaye, K C Tseng
Journal of Hospital Marketing|December 10, 1991
Employee decision making and the successful marketing of hospital wellness productsD P Campbell, J W Busbin
Journal of Hospital Marketing|December 9, 1994
Hospital usage of marketing research over a ten year periodP M Sanchez
Journal of Hospital Marketing|December 9, 1994
Perceptions of responsiveness in service deliveryC P Bebko, R K Garg
Journal of Hospital Marketing|January 5, 1988
Strategic hospital marketing responses to prospective paymentM D Rosko, R W Broyles
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