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Journal of Hospital Marketing|December 8, 1996
The role of the physician and the present and emerging health care channelK W WestbrookJournal of Hospital Marketing|December 8, 1996
Cross-cultural healthcare challenges: an insight into small American community hospitalsM P Kothari, V KothariJournal of Hospital Marketing|December 8, 1996
Selection of a hospital for a transfer: the roles of patients, families, physicians and payersW R Gombeski, D Konrad, G Kanoti, et al.Journal of Hospital Marketing|December 8, 1996
Consumer attitudes toward healthcare marketing practices: a comparison of hospitals vs. physiciansJ S Lim, R ZalloccoJournal of Hospital Marketing|December 9, 1994
An empirical examination of shift strategies in the service industry: how hospitals adapt to industry changeP A Stanwick, S L OswaldJournal of Hospital Marketing|December 9, 1994
Marketing implications of the shift in power of the hospitalJ M Rayburn, L G RayburnJournal of Hospital Marketing|December 9, 1994
Marketing hospital wellness products to service companiesD M Andrus, R Paul, J MichaudJournal of Hospital Marketing|December 9, 1995
The health care learning organizationG T Hult, B A Lukas, A M HultJournal of Hospital Marketing|December 10, 1991
Strategic planning as used by chief executive officersR Boissoneau, P Belton, B SchwahnJournal of Hospital Marketing|December 10, 1988
It is time to move from health maintenance to health promotionR L Goldman, T E Adamson, G L Raymond, et al.Pageof 17