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Journal of Hospital Marketing|December 8, 1996
Marketing impact of health education programsW R Gombeski, S Briller, A Fishleder, et al.Journal of Hospital Marketing|January 6, 2000
A model of strategic marketing alliances for hospices: vertical, internal, osmotic alliances and the complete modelB J Starnes, D R SelfJournal of Hospital Marketing|January 6, 2000
Measuring the effects of street pole banners on consumer awareness and preferenceW R Gombeski, P L Miller, M J LevineJournal of Hospital Marketing|January 6, 2000
Alternative medicine among college studentsR M Gaedeke, D H Tootelian, C HolstJournal of Hospital Marketing|January 6, 2000
Marketing environment dynamics and implications for pricing strategies: the case of home health careB J Ponsford, D BarlowJournal of Hospital Marketing|December 11, 1987
How consumers view hospital advertisingH E Johns, H R MoserJournal of Hospital Marketing|December 11, 1987
Ten simple rules for improving advertising in health care institutionsM C Budden, T F Griffin, J H MillerJournal of Hospital Marketing|December 8, 1997
The role of psychographic characteristics as determinants of complaint behavior by elderly consumers of physician health care servicesA L Dolinsky, S J Gould, D J Scotti, et al.Journal of Hospital Marketing|December 8, 1997
Employee perceptions of 'profiled' customers' expectationsC P BebkoJournal of Hospital Marketing|December 8, 1997
Referring physician satisfaction: toward a better understanding of hospital referralsT G Ponzurick, K R France, C M LogarPageof 17