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Marketing Letters|January 25, 2022
Using virtual reality to increase charitable donationsKirk Kristofferson, Michelle E Daniels, Andrea C MoralesMarketing Letters|February 13, 2023
Consumer misestimations of small recurring changes vs. a single large lump sumKunter Gunasti, Haipeng Allan ChenMarketing Letters|November 8, 2022
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumersAndrija Javor, Monika Koller, Nick Lee, et al.Marketing Letters|December 6, 2022
How uncertainty affects information search among consumers: a curvilinear perspectiveSharlene He, Derek D RuckerMarketing Letters|April 4, 2022
Coordinating supply-related scarcity appeals with online reviewsElika Kordrostami, Yuping Liu-Thompkins, Vahid RahmaniMarketing Letters|January 19, 2021
Exogenous brand crises: brand infection and contaminationKimberly A Whitler, Ali Besharat, Saim KashmiriMarketing Letters|May 18, 2011
Guilty by stereotypic association: Country animosity and brand prejudice and discriminationCristel Antonia Russell, Dale W RussellMarketing Letters|May 3, 2022
Virtual currencies: different schemes and research opportunitiesGianluca Scheidegger, Priya RaghubirPageof 2