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Profiles in Healthcare Marketing|June 12, 2002
What's as exciting as a new baby? Answer: a brand-new hospital, just for womenJudith D BotvinProfiles in Healthcare Marketing|June 12, 2002
Allina Web site offers visitors a chance for conversation. One of the nation's 'most wired,' it also is quite accessibleJudith D BotvinProfiles in Healthcare Marketing|June 12, 2002
Phoenix Children's Hospital expands to meet rapid growth. This Cinderella story has a happy endingJudith D BotvinProfiles in Healthcare Marketing|June 12, 2002
Norton Healthcare's campaign strategy: focus on employees. They appear in commercials and attend preview showingsJudith D BotvinProfiles in Healthcare Marketing|March 21, 2003
Hospital of Saint Raphael says it's 'where great nurses work'. Reality-based campaign brings in more nurses than hoped forJudith D BotvinProfiles in Healthcare Marketing|March 21, 2003
Hosptial's web site structured for the patient's perspective. North Memorial Medical Center site features 'care centers'Tom ReesProfiles in Healthcare Marketing|May 2, 2000
Women's hospital extends fund-raiser lecture series to be a year-long event. After 10 years, it was time to shake up the programC J MagyarProfiles in Healthcare Marketing|February 24, 2001
Academic medical center reports differ in style and purpose. Research is highlighted by SUNY Health Science Center at SyracuseJ D BotvinProfiles in Healthcare Marketing|February 24, 2001
Annual reports can help recruitment. Three examples target medical staffJ D BotvinPageof 37