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Profiles in Healthcare Marketing|February 24, 2001
Getting the most out of a small budget. Baylor Medical Center maximizes two-color printingJ BotvinProfiles in Healthcare Marketing|July 1, 1999
HealthNet promotes Strong Starts with rewards as incentive to moms. Rewards include a 60-minute phone card, photo frame magnet, stationery products and notepadsJ HerreriaProfiles in Healthcare Marketing|July 1, 1999
PacifiCare rushes communications to its physicians, members and the communityJ HerreriaProfiles in Healthcare Marketing|July 1, 1999
America's Doctor Online provides easy access for consultationsJ HerreriaProfiles in Healthcare Marketing|April 5, 2000
Healthcare Web sites brace for information demandT ReesProfiles in Healthcare Marketing|April 5, 2000
Television programs help health network get prostate cancer drive off the groundC J MagyarProfiles in Healthcare Marketing|September 13, 2001
Cleveland Clinic Health System introduces unique new logo. Symbol signals best community hospitals' link to world-class careT ReesProfiles in Healthcare Marketing|September 13, 2001
Documentary hails partnership. Introduces combination of New Jersey "faith-based institutions"J D BotvinProfiles in Healthcare Marketing|September 13, 2001
New York system vs. challengers. Public hospitals face down privates in $3.5 million campaignJ D BotvinPageof 37