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New York system vs. challengers. Public hospitals face down privates in $3.5 million campaign
Profiles in Healthcare Marketing
|September 13, 2001
Abstract:
New York City Health and Hospitals Corp. (HHC) reacts to new competition from private hospitals. a result of drastic changes in the state's healthcare program for Medicaid patients. Read about HHC's commitment of $5 million to advertising, including a $3.5 million multi-media campaign to enhance the image and increase awareness of its 11 acute care hospitals and related facilities.