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Profiles in Healthcare Marketing|August 6, 1995
Capital Medical Center personalizes physicians through marketingProfiles in Healthcare Marketing|December 9, 1995
OSU Medical Center makes a large center feel small, friendly. A large academic medical center improves internal and external communicationsProfiles in Healthcare Marketing|December 8, 1997
Marketers target ethnic groups. Efforts reflect diversity, managed care growthJ HerreriaProfiles in Healthcare Marketing|December 8, 1997
Advertising mix reflects market. Budgets key to selecting media that produce best returnJ HerreriaProfiles in Healthcare Marketing|August 5, 1996
Preparing its first national brand, Columbia seeds an identity among its local hospitals. Columbia/HCA, Nashville, TennesseeProfiles in Healthcare Marketing|October 4, 1996
Holy Cross builds a comeback on grass-roots neighborhood doctors' officesProfiles in Healthcare Marketing|October 4, 1996
Word Incarnate's audio promos turn to a vast self-help library. Incarnate Word Health Services, San Antonio, TexProfiles in Healthcare Marketing|October 5, 1992
The future of healthcare. Seven experts look aheadP H Keckley, L K Carlson, R C Coile, et al.Profiles in Healthcare Marketing|April 7, 1997
Educational marketing saves hospital. Wake Medical Center, Raleigh, NCProfiles in Healthcare Marketing|April 7, 1997
Where marketing meets managed care ... hospital-based fitness center launched with simple marketing. Moore Regional Hospital, Pinehurst, NCW J SonnPageof 37