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The Journal of Business Strategy|October 6, 1991
The power of partnershipsH J Crouse
The Journal of Business Strategy|June 8, 1991
Evaluating marketing assets in mergers and acquisitionsR T Hise
The Journal of Business Strategy|April 8, 1993
Brand management: only the strong surviveD Willey
The Journal of Business Strategy|June 7, 1993
Star techD Willey
The Journal of Business Strategy|August 6, 1992
The evolution to market-driven qualityR J Bruno
The Journal of Business Strategy|August 6, 1992
TQM and the financial functionA J Schneider
The Journal of Business Strategy|January 5, 1987
A crisis parachute: helping stock prices have a soft landingT H Pincus
The Journal of Business Strategy|December 9, 1992
Designing--and sustaining the gains from--a service strategyD G deRoulet
The Journal of Business Strategy|April 8, 1992
How to implement competitive-cost benchmarkingA Markin
The Journal of Business Strategy|April 8, 1992
Benchmarking for strategic actionK Jennings, F Westfall
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