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The evolution to market-driven quality
1GTE Corporation, Norwalk, CT.
The Journal of Business Strategy
|August 6, 1992
Abstract:
Quality experts and Baldrige Award recipients agree that whether or not a company wins the coveted award, it gains countless benefits from going through the application process. In 1989, one unit at GTE applied for the Baldrige. This article details the results of that process, as well as the company's ongoing pursuit of market-driven quality.