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Related Experiment Videos

The evolution to market-driven quality.

R J Bruno1

  • 1GTE Corporation, Norwalk, CT.

The Journal of Business Strategy
|August 6, 1992
PubMed
Summary
This summary is machine-generated.

Applying for the Baldrige Award offers significant benefits, regardless of winning. This case study examines GTE

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Area of Science:

  • Business Management
  • Quality Management
  • Organizational Excellence

Background:

  • The Baldrige Award is a prestigious recognition for organizational excellence.
  • Quality experts emphasize the benefits of the application process itself.
  • GTE unit applied for the Baldrige Award in 1989.

Purpose of the Study:

  • To detail the results of GTE's Baldrige application process.
  • To illustrate the benefits gained from pursuing market-driven quality.

Main Methods:

  • Case study analysis of a GTE unit's Baldrige application.
  • Examination of the company's continuous pursuit of market-driven quality.

Main Results:

  • The application process yielded numerous benefits for the GTE unit.

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  • The company demonstrated an ongoing commitment to market-driven quality.

    • Conclusions:

    • The Baldrige Award application process provides inherent value beyond the award itself.
    • Pursuing quality management frameworks drives organizational improvement and market success.