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The Healthcare Strategist|May 27, 1999
Branding strategies discussed by the experts. Trends that will shape strategy in 1998C E Windhorst
The Healthcare Strategist|May 27, 1999
Alternative medicine's potent attraction for boomers and seniorsC E Windhorst
The Healthcare Strategist|May 27, 1999
Consumer reaction to healthcare advertisingR F Klein
The Healthcare Strategist|May 2, 2000
Marketing best practices in alternative medicineL Cunningham
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