Alex Fenton
3PUBLICATIONS
7CO-AUTHORS
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Publications (3)
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|Mar 29, 2024
The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data.Wasim Ahmed, Opeoluwa Aiyenitaju, Simon Chadwick
|Nov 25, 2022
How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit.Alex Fenton, Aleksej Heinze, McVal Osborne
|Jul 27, 2022
Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study.Alex Fenton, Anna Mary Cooper-Ryan, Mariann Maz Hardey
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