Aleksej Heinze

1PUBLICATIONS
3CO-AUTHORS
Consumer behaviour
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Publications (1)

|Nov 25, 2022
How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit.

Alex Fenton, Aleksej Heinze, McVal Osborne

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Frequent Collaborators

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Alex Fenton

1 joint publications

McVal Osborne

1 joint publications

Wasim Ahmed