Dongyang Si
2PUBLICATIONS
2CO-AUTHORS
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Publications (2)
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|Dec 22, 2022
Does Brand Truth-Telling Yield Customer Participation? The Interaction Effects of CSR Strategy and Transparency Signaling.Weiping Yu, Jun Zhou, Mingli He
|Nov 24, 2022
Consumer Response to Food Corporate Social Irresponsibility: Food Performance and Company Ethics Irresponsibility.Weiping Yu, Dongyang Si, Jun Zhou
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