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Mingli He

1PUBLICATIONS

2CO-AUTHORS

Consumer behaviour

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Publications (1)

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|Dec 22, 2022

Does Brand Truth-Telling Yield Customer Participation? The Interaction Effects of CSR Strategy and Transparency Signaling.

Weiping Yu, Jun Zhou, Mingli He

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Frequent Collaborators

1 joint publications

Jun Zhou

1 joint publications

Dongyang Si

Frequent Collaborators

1 joint publications

Jun Zhou

1 joint publications

Dongyang Si

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