Hacer Turgut

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Media industry studies
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Publications (1)

|Feb 23, 2024
A Comprehensive Framework for Measuring the Immediate Impact of TV Advertisements: TV-Impact.

Afra Arslan, Koray Tecimer, Hacer Turgut

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Afra Arslan

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Koray Tecimer

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Ömür Bali

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Arda Yücel