Jiping Sheng

5PUBLICATIONS
6CO-AUTHORS
Cultural theoryHorticultural crop improvement (incl. selection and breeding)Food technologyConsumer behaviourPollination biology and systems
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Publications (5)

|Apr 16, 2025
Bridging the Quality-Price Gap: Unlocking Consumer Premiums for High-Quality Rice in China.

Yiyuan Miao, Junmao Sun, Rui Liu

|Jun 27, 2024
How Sugar Labeling Affects Consumer Sugar Reduction: A Case of Sucrose Grade Labels in China.

Yijing Xin, Jiping Sheng, Fujin Yi

|Jan 11, 2024
Consumers' Preferences and Attitudes towards Plant-Based Milk.

Wenfan Su, Yu Yvette Zhang, Songhan Li

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