Danling Sun

1PUBLICATIONS
1CO-AUTHORS
Consumer behaviour
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Publications (1)

|Jul 24, 2025
Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price.

Chuan Zheng, Danling Sun, Munirah Khamarudin

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Frequent Collaborators

1 joint publications

Chuan Zheng