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Chuan Zheng

1PUBLICATIONS

1CO-AUTHORS

Consumer behaviour

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Publications (1)

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|Jul 24, 2025

Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price.

Chuan Zheng, Danling Sun, Munirah Khamarudin

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Danling Sun

Frequent Collaborators

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Danling Sun

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