Yuwen Zou

1PUBLICATIONS
2CO-AUTHORS
Visual communication design (incl. graphic design)
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Publications (1)

|Feb 26, 2025
The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category.

Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

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Frequent Collaborators

1 joint publications

Chang Liu

1 joint publications

Mat Redhuan Samsudin