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Chang Liu

1PUBLICATIONS

2CO-AUTHORS

Visual communication design (incl. graphic design)

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Publications (1)

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|Feb 26, 2025

The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category.

Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

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Frequent Collaborators

1 joint publications

Mat Redhuan Samsudin

1 joint publications

Yuwen Zou

Frequent Collaborators

1 joint publications

Mat Redhuan Samsudin

1 joint publications

Yuwen Zou

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