Mayra Samaniego-Arias

1PUBLICATIONS
6CO-AUTHORS
Marketing theory
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Publications (1)

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|Apr 14, 2026
From Social Media Content to Value Co-Creation: Role of Environmental Attitude, Environmental Knowledge, and Green Truth.

Gabriel Usiña-Báscones, Nelson Carrión-Bósquez, Mayra Samaniego-Arias

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Gabriel Usiña-Báscones

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Nelson Carrión-Bósquez

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Rubén Marchena-Chanduvi

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Wilson Zambrano-Vélez

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Wilfredo Ruiz-García

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Oscar Ortiz-Regalado

Frequent Collaborators

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Gabriel Usiña-Báscones

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Nelson Carrión-Bósquez

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Rubén Marchena-Chanduvi

1 joint publications

Wilson Zambrano-Vélez

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